Last updated:

February 24, 2025

3x sales in 6 months

The goal was to improve sales and reduce costs.

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Updates in UX to drive e-commerce sales

The old website of Tiptoplaptop showed too many options- users were confused and due to choice paralysis- no purchases were made. As a start, we decided to optimise the homepage. In this process, we stood still and thought: What do the majority of people on the website want when they are on the homepage?

New homepage design

See here, the new homepage deisgn,

The new design

Old homepage design

See here, a screenshot of the old design.

The old design of the homepage

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